Advertising creative

We offer concrete ideas on how to achieve your marketing and advertising goals according to the tactics and methods you have stipulated. We develop concepts, slogans, product or contest names, and direct mail themes.

Persuasive and informative advertising

According to this theory, consumers are rational and the purchase decision depends on a thoughtful judgment. They work with reason to best meet their needs. The purpose of this type of advertising is to convince the buyer with rational arguments. The task of the writer is to highlight the need. However, marketing studies show more and more that the purchase decision does not always follow rational reasoning.

Projective or integrative advertising

This approach considers consumers as belonging to several groups, each with their own standards. The goal of the copywriter is to highlight the product or brand features that correspond to the social group appreciated by the target audience.

Emotional advertising

This theory is based on a psychological approach. The writer suggests the purchase using emotion, not reason. In this case, the image is paramount, because it influences the subconscious.

Mechanistic advertising

Mechanistic advertising assumes that consumer purchase behaviour is neither rational nor emotional. Behaviour would be passive, subject to conditioning as consumers adopt routine reflexes. The objective of this type of advertising is to make the purchase decision automatic for consumers. We must therefore ensure that the brand is seen in every way possible. It’s all in the hype and many ad professionals denounce this advertising approach.